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You Can’t Click the Newspaper Ad…Until Now.
The latest NADA report on dealership advertising shows that while Internet advertising expenditures continue to increase as a percentage of a total advertising budget, dealers as a whole are still allocating dollars to other non-traditional forms of marketing.
Over the past couple of years, the cell phone has become a viable marketing channel which promises to not only bring measurability to other forms of advertising, but also to create a new and effective way for dealers to reach and connect with car buyers at anytime and from anywhere. Now dealers can now use all of their advertising venues to drive car buyers to mobile versions of their online presence. Suddenly, the direct path to the customer is right in their pocket – their cell phone.
Using text messaging and the cell phone to drive traffic
Text messaging has become ingrained in our culture. There are no age limits to its use and it has proven to be an effective way to drive consumers directly to a dealer’s inventory. In addition these text messages and their usage statistics can be captured, reports can be generated, and insights can be gained about the effectiveness of the ad pieces that generated them. The truth is most people have their mobile phones with them, and turned on, at all times. That is why text messaging is immediate and relevant to the car buyer in the moment his interest in a dealer’s offer is highest. It is surprisingly simple and inexpensive for automotive dealers to access the increasingly mobile consumer. While online advertising continues to consume an increasing portion of a dealer’s total marketing budget, there is still a need to effectively reach consumers when they are not online.
AutoConx™ and Gumiyo™ join forces
Through a strategic partnership, AutoConX Systems and Gumyio have blended services to provide mobile marketing via the cell phone. Dealers can now advertise specific vehicles in their newspaper ads and assign a code to the vehicle. Customers can simply text the dealership, enter the code and all the vehicle information is displayed including pictures. Or the customer can surf the dealer’s complete inventory right from their cell phone.
Click here for more information
The latest NADA report on dealership advertising shows that while Internet advertising expenditures continue to increase as a percentage of a total advertising budget, dealers as a whole are still allocating dollars to other non-traditional forms of marketing.
Over the past couple of years, the cell phone has become a viable marketing channel which promises to not only bring measurability to other forms of advertising, but also to create a new and effective way for dealers to reach and connect with car buyers at anytime and from anywhere. Now dealers can now use all of their advertising venues to drive car buyers to mobile versions of their online presence. Suddenly, the direct path to the customer is right in their pocket – their cell phone.
Using text messaging and the cell phone to drive traffic
Text messaging has become ingrained in our culture. There are no age limits to its use and it has proven to be an effective way to drive consumers directly to a dealer’s inventory. In addition these text messages and their usage statistics can be captured, reports can be generated, and insights can be gained about the effectiveness of the ad pieces that generated them. The truth is most people have their mobile phones with them, and turned on, at all times. That is why text messaging is immediate and relevant to the car buyer in the moment his interest in a dealer’s offer is highest. It is surprisingly simple and inexpensive for automotive dealers to access the increasingly mobile consumer. While online advertising continues to consume an increasing portion of a dealer’s total marketing budget, there is still a need to effectively reach consumers when they are not online.
AutoConx™ and Gumiyo™ join forces
Through a strategic partnership, AutoConX Systems and Gumyio have blended services to provide mobile marketing via the cell phone. Dealers can now advertise specific vehicles in their newspaper ads and assign a code to the vehicle. Customers can simply text the dealership, enter the code and all the vehicle information is displayed including pictures. Or the customer can surf the dealer’s complete inventory right from their cell phone.
Click here for more information
